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Primary data
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Secondary Data
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1.
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Information obtained from original sources by researchers.
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It is complied by someone other than the researcher for purchases not
directly related to research currently under consideration. It already exists.
It must be relevant to the research under study.
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2.
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Original data gathered specifically on the project in hand. Primary data
can be gathered slowly at a high cost. But it offers a much greater accuracy
and reliability.
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It is readily available for processing. It saves time. It is a
cheaper source of data. The unit cost of information is low. It may not give
higher accuracy, reliability.
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3.
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It is personally developed. It gives the latest information.
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It may have bias. It must be sufficiently current. It is published or
semi published data.
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This blog is specially created for media students. When I was a student, I had lot of problem finding notes... now I'm teaching Mass Communication; Journalism and Media studies, so I thought of sharing my notes with students of media, the ones I made as a student and I still make while I prepare my lectures.I hope they are of some help Comment if you liked them or not. Suggest for improvements as well. YOU MAY SEARCH FOR TOPIC IN THE SEARCH BOX BELOW!
Tuesday, February 14, 2012
Difference between Primary data and secondary data.
Posted by
Sonam Puri
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Thanks for such information. To this contrary, I would like to suggest that the writer should study more to present additional information based on this matter.
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